Looper Insights Review: Features, Integration and Pricing 2023
A study by Sprout Social in 2022 found that videos are the most engaging forms of content. Video’s power in marketing is also one of the most widely acknowledged. However, what if there were a way to gain insight into your video content across various devices? That’s what Looper Insights does.
The platform is designed for TV and film, helping creators understand how well their content is doing across platforms. It also allows creators to understand how to improve visibility. This review will help you determine whether Looper Insights is a superb platform for your business. We will look at its features, pricing, and integrations to show insight into how the platform works.
Looper Insights Overview
Today, television has ballooned into a vast labyrinth with thousands of shows, films, and platforms. This can be chaotic for advertisers and creators. The Looper Insights platform helps creators understand their users better and promote their content more effectively.
Looper Insights, founded in January 2017 by Fadi Shuman, Lucas Bertrand, and Nelly Voukaki, has grown tremendously. It has been featured in the London Startups with Female Founders list and the Europe Machine Learning Female Founders list.
So far, the platform has raised over £4 million from private equity. Its last funding round, a Series A round, took place in October 2023. Looper Insights has support from global investors such as Foresight Group and Mercia’s EIS Funds.
Looper Insights’ co-founders have rich backgrounds in e-commerce and SaaS optimization. Its CEO, Lucas Bertrand, has been in the media industry for over twenty years, bringing his experience to solve challenges in the TV and film industries. The company boasts notable customers, including Amazon Prime, Disney, HBO, Warner Bros, and Sony.
- Established: January 2017
- Founders: Fadi Shuman, Lucas Bertrand, Nelly Voukaki
- Office: London, England, UK
5 Core Features of Looper Insights
Expert Opinion
Rating: 4.6/5
Through data-driven marketing, Looper Insights helps TV and film creators make their content more visible and reduce customer churn.
The Looper Insights platform is simple and user-friendly. Currently, Looper Insights offers its services through a web app, which you can access through browsers like Google Chrome, Safari, Microsoft Edge, and Firefox.
Looper Insights is one of the most comprehensive tools in this market. It provides several features for filmmakers and producers to air their content. It works across various platforms, including Apple TV, Netflix, Amazon Prime, Google TV, and Roku.
Its automated auditing tools for video-on-demand (VoD) lets you automate the whole lifecycle of your product. However, we’d love to see more software integrations with the platform.
We also loved the feature for setting up alerts for new and old releases. This feature makes tracking and monitoring your content library easier. Looper Insights works seamlessly with PCs, smartphones, and Smart TVs. This way, you get a global view of your content, irrespective of how people engage them.
Overall, Looper Insights will be an excellent tool for companies looking to maximize their TV and film marketing efforts.
Notable Features of Looper Insights
Looper Insights offers several features to help users maximize content promotion and monitoring across film and TV. We’ll look at them in detail.
1. Track Performance Against Competitors
Understanding your competitors’ strategies is critical to improving your marketing efforts. In SEO, for example, one way to ensure your content is top of the pile is to understand what keywords your competitors are maximizing. The case can be similar in film and TV. Looper Insights offers intelligent tools to see where your competitors are doing better.
Looper Insights offers a detailed dashboard to track your competitors. The software provides digital retail store insights that show how your competitors maximize sales. It uses data gathered across various platforms.
2. Identify Opportunities for Digital Promotion
Knowing where gaps exist in your marketing is critical for making the right decisions. With the right platform, you can better find these gaps as they apply to your business. Looper Insights provides tailor-made tools to find opportunities for improved digital promotion.
With high-quality data across platforms, Looper Insights makes it easier to know where to make changes. The platform allows you to easily track your products’ availability, pricing, and artwork and compare your products to your competitors. That will enable you to determine what needs improvement and make the required changes.
Besides helping you obtain insights, Looper Insights provides opportunities for executing changes. The platform allows users to integrate real-time data into one platform and update pricing and availability across various territories and digital outlets. That means you can update availability to meet this demand when determining which regions your product suits.
3. Visibility Boost
With its detailed analytics and global controls, Looper Insights offers options to improve visibility. The platform allows you to audit your apps and titles across various devices, including set-top boxes, gaming consoles, streaming devices, and smart TVs. It also allows you to offer more tailored marketing for your content.
Looper Insights offers excellent options to improve your in-store marketing and visibility. Monitoring your digital visibility in real-time can elevate your campaigns and increase your ROI. The platform also allows you to identify which digital storefronts have promotion opportunities available.
You can improve your campaigns by discovering which platforms suit your promotions. The platform also allows you to see which parts of storefronts are Paid, Editorial, or based on the algorithm or content popularity. That helps you determine how to distribute your marketing expenses for a great ROI.
4. Detailed Analytics for Excellent Insights
With Looper Insights, you can see how your content performs globally across various devices.
The platform tracks your digital assets on Smart TVs, set-top boxes, game consoles, and streaming devices across paid and editorial placements. With the tool, you can see all titles and apps in one place and ensure they are promoted correctly.
The quality of Looper Insights’ dashboards is another plus, as it helps users track activity. Its dashboards provide detailed information on multiple metrics, allowing users to make the right decisions.
5. Effortless content distribution across platforms and territories
Content distribution goes beyond placing your content on Amazon Prime or Apple TV. It’s also important to provide a marketing push and adjust your strategy where necessary. One way Looper Insights helps you with this is by giving you a panoramic view of your content across various platforms.
Besides this detailed view, the platform allows you to modify your campaigns. You can easily change your marketing strategy by altering pricing, availability, and other features with one click. The platform is quite flexible, allowing you to make changes how best you want to.
Looper Insights Integrations
Looper Insights offers integrations across various platforms, but not in a traditional way. Most SaaS tools integrate with project management, CRM, and other business improvement solutions.
Although we would love the platform to offer these integrations, Looper Insights focuses primarily on the film and TV industry. Also, the platform does not have an API where users can create custom integrations.
It provides access to Amazon Prime, Apple TV, and Roku. These integrations help you reach users with different preferences, improving the chances of getting potential users wherever they are.
For example, the Amazon Prime integrations allow you to track the impact of your marketing across the Amazon platform. You can view various metrics such as pricing, number of downloads, views, and other details. The platform also allows you to track similar metrics across other such platforms.
Plans and Pricing
Like many other SaaS tools, Looper Insights does not state its pricing on its website. The platform uses a custom-made quotation-based pricing model for each company. Therefore, the pricing for each company will depend on its business needs, size, and other factors that both parties discuss in a negotiation meeting.
Contact their team to learn how much Looper Insights will cost your business. They will provide a personalized platform demo and allow you to negotiate a fair price for your team.
Terms and Policies
Looper Insights’ terms and policies guide users’ navigation of the platform and use of its services. The company collects only data necessary for its services from time to time. Also, Looper Insights will not share user information with third parties except if the law requires it. Users have the right to request deletion of their data when there is no reason to continue processing it.
Looper Insights also takes security seriously. Its team members undergo employee security awareness training covering industry-standard practices. Furthermore, all its data is hosted on Amazon Web Services databases in the United Kingdom.
Customer Support
Looper Insights offers a mix of self-help options and ways to contact them. For the self-help option, they have a monthly newsletter sharing insights, news, and announcements. This way, you can get relevant information from their team on improving your marketing efforts.
One way to get direct help from their team is to request a demo from the website. The website has a dedicated button for requesting a demo from Looper Insights.
Additionally, you can reach them via mail at hello@looperinsights.com. They typically respond within 24 hours.
Wrapping Up
Looper Insights is excellent at tracking visibility across various TV platforms, from Smart TVs to game consoles. The tool can help its users elevate their marketing and boost ROI. Overall, we are impressed by Looper Insights’ sleek platform and comprehensive suite of features.
Is this solution suitable for your media company’s content distribution efforts? Contact the company’s team to book a platform demo.
Contributors: Victor Femi-Lawal (Technical Writer); Eyimofe Adewole (Graphic Designer)
