Klue Review: Overview, Features, and Pricing 2023

Any business that doesn’t use competitive intelligence will find it difficult to thrive in the marketplace. They can’t identify new trends, uncover issues, or make informed decisions that propel their business to a new level. In worse cases, they could get knocked off in the market leadership. A study shows that 56% of executives use competitive intelligence to keep an eye on potential competitors and make plans to conquer new markets in this Klue review

This explains its vitality to every business seeking growth. So, how do you gain access to competitive intelligence in your industry without any hassle? Klue provides a way. In this article, you will learn how Klue uses AI to get market, competitor, and buyer insights. You will also learn about its features, subscription plans, policies, and whether the platform is worth your time.

Klue Overview

Klue is a competitive enablement platform that collects, curates, and delivers intelligence to enterprise sales teams to close more deals. It automates the collection of competitive and market intelligence. Then, it distributes the insights to everyone in your company. 

Before the establishment of the company in 2015, getting competitor’s intel was always a hard thing. Even though the data was always available, it was scattered across different digital footprints such as emails, chats, documents, PowerPoint, and more. 

As a result, Klue’s sole mission is to gather these data from different sources and streamline them for use by businesses. It collects millions of market and competitor data from across the web and translates the intel into insights. Then, it organizes the insights into cards and delivers them to every department of your business.

Klue has established partnerships with several leading organizations such as Salesforce Ventures, Craft, TigerGlobal, and Omer Ventures. According to its website, it has raised over $81 million. It has worked with reputable companies like Symphony AI, Alvaria, and Reputation. The company has also attracted some recognitions such as the Startup World Cup and the Deloitte Technology Fast 500 Awards in 2022. 

• Established: 2015
• Founders: Jason Smith and Sarathy Naicker
• Offices: Vancouver, British Columbia.

5 Core Features of Klue

Expert Opinion

Rating: 4.8/5

Klue provides their competitive intel efficiently and straightforwardly for their users. It provides a comprehensive and accurate view of our competitors. From the moment you log in, you will see everything needed on the dashboard. It curates, analyses, and distributes insights in an easy way to improve user experience. 

It also saves users time through its triage and generative AI summarization feature. Its users don’t spend hours reading every article about their competitors. Instead, it curates and sorts the most relevant information for their users. 

It also provides great onboarding and customer support. We discovered that they have a comprehensive process that ensures the internal team gets the right training and assistance. Their onboarding team guides our team to use the platform effectively. They help us add competitors, set up alerts, and familiarize us with the features. 

We also love the regular newsletters they send. They are insightful and help to stay updated with what’s happening in the industry. We also love the licensing model Klue provides for us. When we were still determining the number of customers we would have, it brought us unlimited information about them.

However, we also discovered that the company had some issues they needed to fix. There was a time when the platform gave us the wrong information about a competitor. It pulled information from an unrelated company that happened to have the same name as our competitors. 

It sometimes delivers wrong alerts in our feed, which is irrelevant to us. Finally, we discovered that some of its minor features do not work as they ought to. They can be a little bit frustrating and annoying to use. 

Altogether, Klue is an excellent competitive intelligence platform that enables you to navigate the broad competitive landscape effectively. It delivers real-time alerts and updates in a digestible format. It also saves you time and brings the most valuable insights about your competitors to your doorstep.

Notable Features Of Klue

Klue has five comprehensive features that enable the platform to perform its activities. In this section, we will discuss these features extensively and share how they can help you get a better experience.

1. Collect: Collect Competitive Intel

This feature collects vital information within a short timeframe. It simplifies the process and gathers millions of data from numerous digital sources such as your competitors websites, public reviews, social media updates, press mentions, emails, chats, and more. 

It also crowdsources from internal sources (employees) through the various platforms they use such as Slack, email, and CRM. In addition, the platform uses machine learning and AI to filter out about 87% of the collected intel to give you the most relevant information. This information gives you a competitive advantage and enables your business to stay on top of the market.

2. Analyze: Convert Intel into Insights

The “analyze” feature processes intel faster and allows you to focus on what matters the most. It consists of the triage mode that enables you to review new intel within minutes each day. This sub-feature allows you to spend more time analyzing important intel and focus on strategic competitive work. 

It also comprises a “Why it matters” sub-feature that provides valuable context for your team. You can also build a repository of competitive information to save vital intel you made later through the archive feature. In short, this feature simplifies your analysis workflow and obtains the most vital information for your business.

3. Create: Create Competitive Content

This feature enables the users to create actionable competitive content that drives results. Rather than using a feed of raw alerts to share insight, they create content in the form of cards, boards, or battle cards. 

Cards enable you to create bite-sized insights in a short and digestible format. This allows you to track information for each competitor and communicate easily.  

Meanwhile, boards house all the cards on a specific competitor, product, or vertical. It acts as the central repository for all the curated insights around that topic. 

Battle cards occur when you group any eight cards within a board. It allows you to create focused actionable content for sales, customer success, product marketing, and executive team. 

The use of cards, boards, and battle cards to create content enables businesses to have insights that prompt them to take action, win deals, and make strategic decisions.

4. Distribute : Distribute across your organization

Every organization relies on competitive insights that are relevant, actionable, and easy to find. This is where the “distribute” feature appears in the picture. It allows users to share fresh insights and content across different departments in your company through platforms such as Slack, Teams, or emails. 

You can also conduct a global search to discover the right content within seconds. Additionally, you can replace lengthy documents with short-form content (cards and battle cards). They are easy to consume,  help you to manage your content, and prompt you to take quick action.

5. Measure: Measure your Impact

Once Klue has collected, analyzed, created, and distributed the competitive insights, the next thing to do is to measure the results. It checks how the intel impacts revenue, win rates, deal duration, and more. 

Klue combines content adoption with CRM to show how competitive insights are contributing to revenue. It also creates a benchmark that shows your brand’s progress against the competitors. Additionally, it generates reports to visualize your competitive landscape, spots emerging threats early, and prioritizes your competitors so you focus on the right activities.

Klue Integration

Klue integrates with different platforms to extend its capabilities and allow your team to gain access to competitive insights easily. 

The platform’s integration with browsers such as Google Chrome Extension and Microsoft Edge Extension enables you to add intel from the web with one click. It monitors competitors’ pages, highlights key texts, and captures screenshots, and comments. 

Its integration with CRM tools such as Salesforce, HubSpot, and MS Dynamics allows sellers to get the latest competitive insights from these platforms. With Salesforce, you can capture accurate win-loss data to measure the impact on revenue. 

Klue also integrates with call recording platforms such as Gong and Chorus. It captures competitor-specific recordings and saves them in battle cards as proven talk tracks. 

In addition, it integrates with communication platforms such as Slack, Teams, and Emails. It analyzes the internal conversations between different departments on these platforms. It then transfers the insights to Klue to give the team a competitive advantage.

Moreover, Klue works well on mobile devices to give the latest competitive insights. Whether it is an IOS or Android device, it quickly searches for specific answers or reviews the latest battle cards on these devices.

The platform’s integration with SSO tools – OKTA and Google SSO can’t be left behind. Klue integrates with these platforms to easily onboard new users. It also gives your company one-click access to competitive insights. 

Finally, the tool integrates with different sales enablement platforms like Highspot, Seismic, SharePoint, and Showpad. With Highspot, it presents and curates content through battle cards, boards, and email digests. It also enables sellers to gain the latest competitive insights with other platforms.

Klue Pricing and Plans

There is no pricing information on Klue’s website. However, you can fill out a form to get a demo.

Klue Terms and Policies

Klue’s privacy policy governs users’ access and use of its website, including any content on its site, its subscription-based software services, and the personal information given to them. 

The policy also sets out the type of personal information they collect about you, how they use the data, and how they disclose your information. Klue collects your personal information through three means. 

The first is the personal information you will provide. This includes your contact information, billing information, career information, information based on the customer’s use of service, and any other information. Next is the personal information they collect through automated means. This includes the server logs of the customer’s browser, device type, language preferences, operating system, cookie information, and location. 

Finally, they obtain your personal information from public sources such as social media, trustworthy data providers, resellers, and more. They also ensure to protection of these pieces of information through various technical and organizational security measures. By using the site, you consent to abide by their terms and privacy policy.

Customer Support

Klue offers 24/7 customer support through various channels. They have an in-chat app feature on their website where you can message their customer support for help. But you must note that this channel doesn’t offer a guaranteed response time.

They also have a community forum, The Compete Network, where you can network with market leaders and find opportunities to close deals. The community forum enables you to have access to the latest industry news, shows, newsletters, courses, and upcoming events. 

If you want to inquire about the company’s products, you must fill out a contact form to get in touch with them. 

In addition, you can visit their physical location at:

• Suite 1600 – 777 Hornby Street Vancouver, BC, Canada V6Z 1S4. 

You can also find Klue on the following platforms:

• Email address: info@klue.com
• Website: www.angel.co/klue
• Instagram: @kluein
• LinkedIn: klue
• X (Twitter): kluein

Wrapping Up

Competitive Intelligence is critical to the growth of every business. Without adequate information, you may miss out on key opportunities that can make your business a recognized force in the industry. However, competitive intelligence platforms such as Klue make it easy to get all these vital insights at our fingertips. If you wish to learn more about Klue, you should get a demo to have first-hand experience.

Contributor: Funmito OBAFEMI (Technical Writer), John AYANFE (Graphic Designer).