Gro Intelligence Review: Features, Integration and Pricing 2023

A UN study predicts a 70% increase in food demand by 2050 due to the growing world population. Likewise, farmers face challenges like weather patterns and climate change. These factors have caused huge losses of $3.8 trillion in agriculture. How can farmers meet the increasing food demand despite the challenges?

Here is where Gro Intelligence comes in. Gro Intelligence uses AI and data to enhance decision-making in the agriculture industry. Gro Intelligence analyzes supply, climate, demand, and price to address climatic issues. In the end, it contributes to a sustainable economy. This article delves into Gro Intelligence’s platform, features, architecture, policies, and expert insights.

Gro Intelligence Overview

Gro Intelligence is a leading platform that offers comprehensive data and analytics for agriculture, climate, and the economy, helping organizations navigate these complex ecosystems and make data-driven decisions. With strengths in global data, domain expertise, AI capabilities, and transparency, Gro Intelligence is a valuable resource for informed decision-making and driving positive impacts on food security and sustainability.  

Gro Intelligence initially focused on creating the world’s largest agricultural data platform. Its mission is to tackle food security and climate change. Gro Intelligence partnered with Kepos Capital to launch the Carbon Barometer, a tool for global tracking and comparing emissions policies.

The CEO’s fascination with the intricately fragmented global agricultural system was first sparked during the 2008 financial crisis. This interest grew into a multi-year obsession, leading to the creation of Gro Intelligence in 2014.

Gro Intelligence offers machine learning analytics and data models for better decision-making in areas like climate risk assessment for agriculture, market monitoring, land suitability evaluation, customized price indices, supply location analysis, and farmer profitability insights.

In 2021, it secured $117.6 million in funding from investors over five rounds. It was recognized as one of TIME100’s Most Influential Companies that same year.

• Established: 2014
• Founders:  Sara Menker
• Location: New York City; Nairobi, Kenya; and Singapore

5 Core Features of Gro Intelligence

Expert Opinion

Rating: 4.3/5

Gro Intelligence offers a comprehensive platform with specialized agricultural, climate, and economic data, empowering businesses to make informed decisions and gain valuable insights for their needs.

Gro Intelligence is a prominent data solutions provider for agriculture, climate, and economics. Their platform offers a wide range of information and tools that assist users in making informed decisions regarding food security and climate change. One of Gro Intelligence’s key strengths is its ability to make vast data accessible and usable.

The platform encompasses extensive data collection, which users can easily access. It facilitates predictive modeling and custom forecasting, particularly crucial in agriculture where timely and accurate data significantly influences crop management and food production.

Gro Intelligence’s versatile API is an essential feature, allowing users to integrate data into their own systems, applications, or models. This capability enables real-time alerts, custom visuals, and the integration of chatbots or Alexa skills, providing a personalized data experience.

However, it is worth noting that there are certain areas where Gro Intelligence could improve. While the platform’s interface and usability are generally satisfactory, some users have reported that customer support can be unresponsive compared to their competitors, who may offer seamless and swift demonstrations. Additionally, although Gro Intelligence does provide a demo to guide tool usage, the pricing structure can be opaque, with pricing information only available upon logging in.

Furthermore, Gro Intelligence lacks two-factor verification, an essential security measure for safeguarding customer data. While the platform offers an extra layer of security through two-way verification, this aspect could be further enhanced.

Considering the excellent security measures in place, Gro Intelligence is a valuable resource for data-driven decision-making in the agricultural industry and related fields. However, improvements in customer support responsiveness, pricing transparency, and the implementation of two-factor verification would further enhance the platform’s offerings.

Gro Intelligence Notable Features

Below are some notable features of the Gro Intelligence platform.

1. Models And Applications

Gro provides abundant data, models, and applications for environmental factors. Also, for supply, yield forecasts, crop cover, demand, price, and pest & disease information. These resources cater to the specific needs of agriculture industry decision-makers. They offer valuable insights and tools for informed decisions.

2. Coverage Area

Gro’s platform provides data on agriculture, the environment, and the economy. It includes weather and climate information. This data comes from various sources. It includes licensed data from exchanges and private sources. It also includes hard-to-access public data and data created by Gro. And unique datasets from private companies.

Gro uses a particular system, the Gro Ontology, to organize all this data. It makes the data work together so the team can analyze it better. Some experts check and standardize the data to ensure accuracy. They collect data from many sources, like the government and satellites, for reliability. These experts in agriculture, climate, and trading help us choose the best data to use.

3. Features And Access

Gro integrates agricultural, climate, and economic data into Excel. Using custom functions and templates. It streamlines data analysis and empowers businesses to make informed decisions. Users can access Gro data. They can import data series into their workbooks. And use expert-designed templates for specific studies. It includes automatic updates and effortless data export from Gro Applications to Excel.

4. Public Analytics

It offers a collection of free, publicly accessible analytics tools:

• Carbon Barometer monitors CO2 emission reduction policies in over 25 major countries worldwide. It helps decision-makers compare how different countries encourage emissions reductions through market-based incentives.
• The Global Fertilizer Impact Monitor examines the impact of fertilizer availability. On food production and security. It’s critical due to recent supply and demand shocks. This is causing global fertilizer shortages and increased prices. .
• Food Security Tracker estimates the supply and demand for major crops in Africa. For example, wheat, rice, corn, and soybeans. It also evaluates their impact on food security in each country. It demonstrates how shifts in crop reserves and availability impact food security. This helps recognize areas at risk of shortages and high food prices. It also keeps track of drought conditions in Africa. It provides early warnings for potential food security issues

Plans and pricing

Gro Intelligence provides pricing options tailored to enterprise customers, granting them access to specialized agricultural, climate, and economic data. This enables businesses to make well-informed decisions that align with their specific requirements, with various pricing choices available. While specific pricing details may require requesting a demo or providing necessary information, Gro Intelligence ensures that customers can explore the platform before purchasing and determining the pricing that suits their needs. The pricing is:

1. Portal

Here is a subscription for some of its users. The portal service begins at a yearly cost of $10,000. Then, you schedule an enterprise demo and talk with the sales team. It requires information such as first name, last name, work email, organization, job title, company name, and work title. It offers:

• A searchable database accessed with a username and password.
• Access to Gro’s full suite of global data, models, indices, and predictive analytics
• Automatically-updating displays
• Direct data download from the Gro Portal to Excel.

2. API

It is on request, and you schedule an enterprise demo and talk with the sales team. Gro’s outstanding API offers:

• Programmatic discovery and data retrieval capabilities.
• Smooth integration with third-party data sources.
• Efficient and time-saving computations through Gro’s crop-weighted service.

3. Enterprise Solution

The pricing is available upon request. Interested users can explore the available applications to determine their needs. Afterward, contact the enterprise sales team. 

• A comprehensive suite of solutions designed for everyday use cases.
• Powerful analysis capabilities integrated into a user-friendly interface.
• Flexible and customizable to meet specific requirements.
• Designed to provide benefits to a wide range of user types.

Terms and Policies

Gro Intelligence’s terms and conditions outline user rights and responsibilities, require registration for site access, prohibit account sharing, emphasize account security, and mention copyright and intellectual property protection. Users must respect copyrights and use content at their own risk. Authorized users can use it but must follow the rules; the provider can restrict usage.

 Downloaded content must be deleted upon subscription end, with exceptions. The provider can change content. Using trademarks needs permission. Either party can end a Subscription Schedule with 30 days’ notice, or Gro can do so immediately for suspected defaulters. Upon termination, outstanding payments are due, and Gro can limit access. Gro is not responsible for content accuracy or legality; its liability is limited. 

They prioritize user privacy and don’t collect kids’ data under 13 in line with COPPA. Late payments incur 1% interest per month or the legal maximum. Failure to pay on time is a severe breach, allowing Gro to suspend access for overdue amounts exceeding 30 days or terminate the subscription. They comply with COPPA, not collecting personal info from kids under 13 without parental consent.

Customer Support

For assistance or questions, contact Gro Intelligence at support@gro-intelligence.com or salesteam@gro-intelligence.com. You can also contact them by phone at +718 935 0100. Or, you can visit their website at Gro Intelligence to request an enterprise demo, seek product and account assistance, or make press inquiries. Their main office is at 505 Park Avenue, 12th Floor, New York, NY 10022, USA, with additional offices in Nairobi, Kenya, and Singapore.

Conclusion

Gro Intelligence is crucial for addressing food security and climate change in agriculture. They offer data and tools for informed decision-making. Organizations can explore their platform to make more sustainable choices in the agricultural sector. Book a demo now!