CleverTap Review: Features, Pros and Cons, And Pricing 2024

Overview

CleverTap is a powerful SaaS (Software as a Service) platform designed for mobile app analytics and user engagement. Its core focus is ensuring top-notch customer success and management with a view to helping companies connect with their consumers. This improves loyalty via long-term retention schemes. 

It helps businesses analyze user behavior and segment users based on various criteria. They can also engage them through features like personalized messaging, push notifications, email campaigns, and more. Additionally, CleverTap provides businesses with insights into user lifecycle stages, allowing them to optimize their marketing strategies and improve user retention. 

Before becoming the well-known brand it is today, CleverTap, established in 2013, was initially under the trading name of WizRocket. It is the brainchild of three former Network 18 colleagues; Sunil Thomas, its Executive Chairman, Suresh Kondamudi, the company’s CTO, and Anand Jain, CleverTap’s CPO. The company is located in California. 

CleverTap Buyer’s Guide 

You might be thinking about transitioning to CleverTap, or just curious about the SaaS-based service. Before jumping in, here are a few things to consider. 

Firstly, you need to understand what your business needs as regards user engagement and analytics. Identify the key metrics you want to track, and explore which of CleverTap’s features, such as user segmentation, and marketing automation aligns with your business goals. 

Another point to consider is CleverTap’s scalability, and ability to integrate with your existing software stack, including your mobile app platform, CRM, and other marketing tools. 

Pricing plans differ, so compare them to find the best fit for your budget. If you’re convinced that CleverTap is right for you, then try CleverTap now, and connect with your customers on a whole new level.