Case study: RCO Finance
Client Overview
RCO Finance is a global saas/fintech company specializing in decentralized finance (DeFi) and cryptocurrency solutions. They offer innovative financial products that empower users to manage assets securely through scalable blockchain technologies, transforming traditional finance with user-friendly tools.
As RCO Finance prepared for its token (RCOF) pre-market sales, it needed an extensive PR marketing campaign with a high volume of tailored, engaging articles that aligned with publishers’ schedules.
Project Scope
- Produce 50 – 150 top-quality, SEO-optimized articles weekly to enhance RCO Finance’s visibility and drive token sales.
- Record sales and advance to the second stage of pre-market sales.
Our Approach
- Team Onboarding: Evaluated RCO Finance’s marketing guides and conducted onboarding calls to align our writers and editors with the project goals.
- Content Creation: Developed articles daily on various topics determined by RCO Finance’s content strategy team. Each piece was optimized for SEO performance and conversion.
- Editing & Proofreading: Ensured each article matched RCO Finance’s voice, brand, and audience through rigorous editing and optimization.
- Final Delivery: Delivered polished, ready-to-publish content daily for platforms like Crypto News and CoinTelegraph.
Results
- Significantly boosted token sales, propelling RCO Finance to the next stage of pre-market development[ from under $100k to $750k+].
- Scaled content production efficiently, meeting demands without expanding the internal team.
- Delivered cost-effective, world-class content using TechWriteable’s team in Nigeria, allowing RCO Finance to stay within budget while maintaining quality.
