Blueshift Review: Features, Pricing, and Integrations 2023

Tools like Blueshift directly help improve the critical needs of every business- providing excellent customer experience. Blueshift’s unique approach to meeting this need is helping businesses deliver more personalized experiences across several marketing channels.

The advantage of this unique approach is that it propels businesses to increase customer engagement and a more than 280% higher purchase rate. Therefore, this article explores Blueshift’s features and pricing to help you decide if this software will help you achieve better personalization and returns on your marketing investments.

Blueshift Overview

Blueshift is a cross-channel marketing platform built to help businesses increase customer engagement, regardless of industry. It allows businesses to access and manage all their marketing media from one place while streamlining communication between these platforms.

Here’s a typical scenario: A business running a summer sales campaign might promote it on Instagram with an ad that links to its website. As customers who arrive on the website subscribe to the email list, the business can send them promotional emails. If a customer attempts to buy a product, the business can retarget them with ads specific to that product. 

Although this process seems straightforward, using multiple-point solutions can quickly make it tiring. Therefore, Blueshift consolidates all the tools needed and gives the marketer a customer-centric approach to engagement. It is termed customer-centric because Blueshift allocates a dynamic profile to each customer. Plus, it manages all interactions with the customer from that profile.

Blueshift was founded in 2014 by Vijay Chittoor, Mehul Shah, and Manyam Malella. From Its inception till now, Blueshift has raised a total funding of $55 million. The platform has also received recognition for its marketing innovation. Late last year, it made the Deloitte Technology Fast 500 list for the third time in a row. 

• Established: 2014
• Founders: Vijay Chittoor, Mehul Shah, and Manyam Mallela
• Offices: San Francisco, California, United States (Headquarters)

5 Core Features of Blueshift

Expert Opinion

Rating: 4.8/5

Blueshift is an AI-powered cross-channel marketing platform for marketers who want to make their campaigns customer-centric.

One of Blueshift’s most coveted features is the customer data platform (CDP). The CDP makes cross-channel marketing easier by gathering customer data and powering hyper-personalised campaigns. We like that marketers can create segments based on present and propensity conditions. Still, we look forward to seeing the segmentation functionality advance, for instance, being able to segment customers based on survey data.

Also, we noticed that adapting to the platform may take a while for new users because of its numerous functionalities. However, Blueshift makes up for this with its documentation covering several use cases. Support also quickly responds to customers’ queries and helps through the setup.

Another exciting thing we liked about Blueshift is its integration with other tools. Businesses can connect their marketing stack seamlessly, increasing their marketing campaigns’ scalability. Although the pricing follows a custom model, it’s easy for customers to know what features they’ll be getting.

In all, Blueshift is great for marketing teams who want to maximize all touchpoints with their customers. However, you must first become familiar with the software to get the most out of it.

Blueshift Notable Features

Blueshift eliminates the hassle of dealing with multiple-point solutions. Its consolidation of different marketing tools makes it easier for teams to have a customer-centric omnichannel approach. Blueshift has several features, but here are some notable ones.

1. Customer Data Platform

Blueshift’s customer data platform (CDP) allows businesses to collate and unify first-party customer data from various sources. It then creates a database from which other systems can draw inferences. Unlike customer relationship management (CRM), which mainly supports sales, Blueshift’s CDP helps you have a broader, more coherent view of each customer.

The CDP creates a dynamic profile for every known and unknown customer. Then, it constantly updates it in real-time to reflect new activities carried out by the subject. You can also segment audiences from the CDP based on different qualities. It could be due to their product preferences, browsing times, churn, or purchase likelihood.

2. AI-Powered Decisioning

Blueshift leverages AI to create a more personalized, customer-centric strategy. It helps to determine the best time to send out campaigns by analyzing the customer’s past behavior and site activity. This, in turn, increases your open rate and, consequently, your revenue.

Also, Blueshift’s AI can give engagement scores to your marketing channels. It evaluates each channel’s historical campaign activity, including customer responsiveness, engagement, and loyalty generated. These scores give you an overview of where to pour most of your efforts. Apart from scoring, its AI-powered A/B tests can help you determine which segmentation method is the best.

3. Cross-Channel Orchestration

Creating dynamic customer profiles is one thing; building a marketing hub for each is on a whole new level. The smart hub, as it is popularly called, is Blueshift’s solution for creating cross-channel campaigns. With it, you can turn boring sales funnels into deeply personalized customer journeys. As the prospect engages your business, you can customize the channels, send times, and messaging style through which you communicate with them.

You can also set trigger behaviors and their corresponding messages for each stage of the funnel. Like the summer sales example, if the customer subscribes to your email list, they are ready for the next stage on the funnel. Therefore, you can prompt the hub to send your subscribers the welcome or promo email. Another functionality open to marketers is the A/B tests feature that allows marketing teams to test which strategies work best based on the customer’s responses.

4. AI-Powered Content Creation

Another notable feature of Blueshift’s smart hub is its AI-powered content generation. First, it studies their behaviors and preferences. Next, it predicts the products and content likely to appeal to the customer. And finally, it generates hyper-personalized campaign messages for them.

Marketers can easily prompt Blueshift AI to generate content in the right style and tone while considering the channel. They can also prompt for varying subject lines, headers, and more. Besides this, Blueshift’s AI can tune and repurpose existing copy for other media.

Blueshift Integrations

As a cross-channel marketing platform consolidating multiple-point solutions into one, Blueshift seamlessly integrates with several marketing solutions. As such, you can always bring your marketing stack to Blueshift for more scalability. Here are a few of the Platforms Blueshift integrates with.

1. Amazon Web Services

If you already use Amazon S3 for data storage, you can integrate it with your Blueshift account. This allows Blueshift to store user pages, campaign performance reports, and more on the cloud. Moreover, you can retrieve it whenever the need arises.

2. Salesforce

The Salesforce-Blueshift integration is an interesting one. As the latter orchestrates your campaign journey, the CRM software organizes your new leads and contacts. The integration allows you to sync the data on your CDP to your Salesforce account. Furthermore, it provides flexibility, allowing you to exchange custom attributes between the two platforms.

3. Shopify

Businesses built on Shopify can now maximize Blueshift to increase customer lifetime value. The customer engagement platform collects your customers’ data from Shopify and activates it across your marketing channels. This integration can help you significantly enhance marketing ROI.

Blueshift Plans and Pricing

Blueshift’s pricing is customizable. Although it has three plans, it allows clients to mix modules and features to arrive at tailored pricing. Below is an overview of each plan, its values, and benefits.

1. Starter Plan

Blueshift’s Starter Plan is the basic plan for startups new to omnichannel marketing. It provides them with tools to create campaigns on different channels. Also, marketers can create multi-step customer journeys out of their sales funnels. 

Other features the Starter Plan affords are A/B testing, the creation of campaign reports and dashboards, and audience building. As mentioned, there’s no fixed price, but interested businesses can request a free trial.

Features:

• Multi-step customer journeys and triggers
• Campaigns and template creation tools
• A/B testing and campaign reports
• Audience Builder
• Send time optimization

2. Growth Plan

The Growth Plan offers everything in the Starter Plan plus additional features. Businesses on this plan can enjoy Blueshift’s directory of 100+ customizable schemes. They also get access to deep insights and performance metrics alongside real-time propensity analysis. That is, they get predictions on customers who are very close to purchase or churn.

Features:

• Everything in the Starter Plan
• Directory of 100+ customizable schemes
• Customer segmentation based on predictions
• Insights and performance metrics
• Propensity analysis and modeling

3. Enterprise

The Enterprise Plan inherits the Growth Plan’s features and adds more advanced elements. For instance, Enterprise businesses have access to tools for connecting their online and offline channels. They can connect with customer experience applications and integrate with cloud data warehouses. Therefore, they have unlimited access to historical data. Other Enterprise-only features include customer profile grouping and identity resolution. 

Features:

• Everything in the Growth Plan
• Identity resolution
• Integration with data warehouses
• Grouping of customer profiles
• Modelling stages of transactions

Price and Key Features Comparison Table

	Starter	Growth	Enterprise
Price	Custom	Custom	Custom
Campaign and template creation tools
A/B testing and campaign reports
Audience Builder
Predictive segmentation	–
Insights and performance metrics	–
Propensity analysis and modeling	–
Identity resolution	–	–
Integration with data warehouses	–	–
Grouping of customer profiles	–	–

Blueshift Terms and Policies

Blueshift’s terms of use document begins with the age requirement for using the platform. Users must be at least 13 years old to access the website. And they are responsible for every information entered into the website. Signing up with Blueshift also means they agree not to use the platform for harming or exploiting others, especially minors. Note that the platform may revise its terms of use as it pleases. Therefore, you may need to update yourself from time to time.

In its privacy policy document, Blueshift explains how it uses the information it collects from you. This information may be cookies, E-tags, log file information, clear gifs, etc. You can learn about all of them here. Finally, users have the right to request the deletion of their personal information. However, it’s up to the company to determine whether to release it.

Customer Support

Blueshift customers can get help through any of several available support channels. Users can submit their queries through email, phone, or live chat. The response time takes hours to days, depending on the user’s plan and the priority of the query. Alternatively, users could visit Blueshift’s help center. The knowledge base contains campaign management, segmentation, integration, etc. And it’s a quick fix compared to reaching support.

However, if you’re not a customer, you can send your inquiries by emailing hello@blueshift.com. There’s no guaranteed response time, but your questions will be answered. Also, if you want to schedule a demo or learn more about Blueshift, you can contact their sales team on the Contact Us page. You can find Blueshift on the following socials.

• Facebook: Blueshift 
• X (formerly Twitter): @blueshift
• LinkedIn: Blueshift 

Conclusion

Ryan Bartley knew what he was talking about when he said, “Eliminating friction is more important than engagement.” Maybe not more important, but it is definitely a prerequisite to seamless engagement and improved customer experience. A cross-channel marketing strategy can help maintain a constant brand image while building solid business-customer connections. To learn more about Blueshift, contact their sales team or request a demo to have a glimpse of it first.

Contributors: Adenike Omope (Technical Writer) Rhoda Eyimofe (Graphics Designer)