Amplitude Analytics Review

In a digital age where data is abundant, it’s vital to harness every actionable insight to make informed decisions. You must go beyond tracking your page views, likes, and click rates. Whether you want to track specific user interactions or leverage data analytics to gain a competitive advantage, Amplitude is a product strategy game changer with solutions. 

The digital analytics platform provides real-time behavioral reports to increase revenue and retain customers. With features like funnel analysis, user segmentation, A/B testing, data visualization, and event tracking, your business gets a 360-degree insight into customers digital journey. 

This article highlights the importance of Amplitude in the fast-paced digital world. We’ll guide you through its features, pricing, policies, and customer service to know if it’s a platform you can trust.

Amplitude Overview

Amplitude is a product analytics platform that helps companies and organizations get clear insights into user behavior and engagement to build a better product. The software offers every tool necessary to take data insights and analytics to the next level. 

The company has grown exponentially since its inception in 2012, becoming a major player in driving product growth. Amplitude has earned multiple accolades in various forms, such as the Quality Choice Award, Web Analytics Software Award, and Happiest User Award. It also serves over 5,000 companies globally, including Yellow Pages, PayPal, Atlassian, Microsoft, Shopify, and Twitter. 

The software’s key features include goal tracking, campaign management, multiple site management, A/B testing, and data visualization. Some third-party software the platform integrates with are Amazon, Google Play, AppsFlyer, Branch, Iterable, mParticle, iTunes, Adjust, Kochava, Apptimize, and Leanplum.

• Established: 2012
• Founder: Spenser Kates
• Offices: United States (headquarters), Canada, Netherlands, United Kingdom, Singapore, and France

Expert Opinion

Rating: 4.5/5

As a product analytics software, Amplitude aims to help businesses formulate effective strategies to improve user retention, revenue, and engagement. To achieve this, the company has an easy-to-use dashboard with customizable behavioral charts, which non-analysts will appreciate. You can easily create charts to analyze the data in real time.

Its ability to generate behavioral, audience, sales funnel, conversion, and other reports is a great advantage for any business’s sales and marketing department. While the software offers robust capabilities for analyzing customer journeys, it may benefit from user-friendly enhancements to reduce new users’ training requirements and learning curve.

It would also help if the platform gave users more control over customizing things like colors, legends, and plot labels. Nevertheless, we were pleased with Amplitude’s visualization dashboard, which reveals customers’ actions at every funnel stage. Depending on how you use the software’s tools to determine customer patterns, you’ll get value for money.

Overall, the data you can discover on Amplitude Analytics are endless. The platform offers so many insights to improve business outcomes that there’s hardly any need to gather data outside to complete your analytics.

5 Core Features of Amplitude Analytics

Notable Features

Amplitude boasts over 30 analytics that allow businesses to identify customers’ pain points and evaluate the results of their marketing efforts to make better-informed decisions. Let’s review its core features:

1. AB Testing

Amplitude software offers AB testing to help compare two versions of an app or web page and determine which one performs better regarding conversion rates and user engagement. Businesses without coding experts will find this feature valuable, as they can easily integrate AB testing with mobile/web apps through HTTP calls.

This feature enables you to make informed decisions about a product’s content, capabilities, design, or user interface elements. You will find AB testing particularly helpful for refining product performance and optimizing user experience.

2. Data Visualization and Analytics

Amplitude data visualization is a unique and efficient tool for analyzing and understanding product performance. It lets you visualize your customers journey through funnel charts, heat maps, flow diagrams, and graphs. 

With this functionality, exploring large data sets and identifying friction points or anomalies in your product becomes easy. Besides, Amplitude data visualization helps track product usage in real-time.

3. Behavioral Targeting

As a critical feature of the software, behavioral targeting offers insights to tailor your product’s advertisement, recommendations, and content to individual customers based on their online behaviors. It allows you to deliver personalized experiences to customers by providing products and content more relevant to their interests.

Other benefits of behavioral targeting include:

• It analyzes data to identify user trends and patterns.
• The feature collects information, such as page views, searches, purchases, clicks, and more for user profiling.
• It provides real-time analytics to match user’s preferences.

4. Campaign Management

To effectively manage a campaign, you need data. This is where Amplitude campaign management comes in handy. This functionality makes optimizing, monitoring, planning, and executing marketing initiatives to achieve your business’s goal easy.

Through the platform, you can quickly gather data on website traffic, customer behavior, conversion rates, and other metrics to optimize your campaign for better ROI. In fact, the possibility of needing a customer relationship management (CRM) system is low, as Amplitude already provides you with the necessary tools for a successful campaign.

5. Customer Journey Mapping

Amplitude offers this feature for businesses to understand a customer’s end-to-end experience while using their product. For example, you can use customer journey mapping to create user personas and identify customers’ emotional states at each point. 

It’s also helpful for determining how users feel when interacting with customer support, using your app, or visiting your site. With Amplitude customer journey mapping, aligning your efforts with users needs to increase satisfaction, improve product performance, and enhance user experience is possible.

6. Event and user Segmentation

As a business, you must track every action your audience takes concerning your digital product. A user simply clicking a link, viewing a page, or purchasing a product is an “event.” Amplitude event segmentation shows how users engage with your products. 

For example, you can compare users who clicked on a button and those who did not. To get an in-depth perspective of how users interact with your product, tracking between 20 and 150 events is best. Aside from Amplitude’s five events, you can include ten product-specific events in your analysis. 

This lets you analyze events over a particular period, check users preferences, and track event frequency. What’s more? Amplitude event segmentation enables you to identify users who consistently complete specific events for retention.

7. API

In product analysis, API (Application Programming Interface) enables you to integrate your analytics tools with third-party services. Whether you’re using mobile app analytics or web analytics, Amplitude API can handle it all. This functionality allows you to collect, share, and process data more efficiently, gaining comprehensive insights into your product’s performance.

Plans and Pricing

Considering the typical users of Amplitude Analytics are freelancers and small, medium, and large businesses, the platform offers three package levels to match every customer’s goals. On the bright side, it has a free plan to start your product growth journey without spending a dime. 

To access more advanced features like predictive reports and data governance, you must subscribe to its paid plan. Here is an overview of Amplitude’s pricing details:

1. Starter

This package is excellent for startups and small businesses with little or no capital. With it, you can explore the basics of the platform while getting insights into user behavior. Companies like Sendoso and Metromile have found the Starter plan helpful in monitoring real-time analytics.

Features in this package include:

• Data planning tools
• Custom datasets
• Core analytics
• Advanced collaboration

2. Growth

As the name implies, this plan is suitable for growing organizations, as it comes with increased data volume and more advanced analytics functionalities that support scaling. Rather than taking their word for it, the plan has a demo session for you to understand how Amplitude works.

In this package, you get all the features in Starter, plus:

• Advanced behavioral analytics
• Single Sign-On (SSO)
• Behavioral cohorts
• Onboarding support and customer success
• 5 Automatic syncs to third-party platforms

3. Enterprise

Some companies require a custom plan to fit their needs. Hence,  Amplitude offers an Enterprise package. This plan helps businesses to create tailored solutions to enhance the digital experience of their audience. To get the most out of this package, it’s best to reach out to their contact sales for a personalized service.

In addition to Growth features, you also enjoy:

• Root cause analysis
• Data governance at scale
• Dedicated CSM
• Real-time monitoring
• Advanced permissions and password-protected links
• Causal monitoring & insights

Amplitude Analytics Plan & Features Comparison Table

Terms and Policies

Amplitude terms state that users agree to all its rules by clicking the “Accept” button. The software prioritizes users data by outlining how it collects, stores, and uses your personal information. 

Not to mention, Amplitude authorizes you to maintain strict confidentiality as regards your user ID and passwords, as it can’t assume liability for acts of omission. The platform reserves the sole discretion to terminate your access to its services without prior notice at any time and for any reason. 

Amplitude also authorizes you not to transfer your rights while using its services to a third party. In dispute cases, the software gives aggrieved users a 30-day notice, after which it’ll hold an in-person meeting to resolve the issue. Indeed, Amplitude’s terms of service appear to be standard, emphasizing data security and privacy.

Customer Support

Amplitude uses a knowledge base, email/help desk, and chat to attend to its subscribers at every stage of their growth journey. It assists with whatever difficulties you may encounter. In our opinion, its customer support is solid. 
With on-demand resources like its Developer Docs, Help Center, and the Amplitude Academy, you can get started on product optimization. These resources provide comprehensive insights on personalizing your customers’ experience, managing the data you track, and optimizing product experience using its services.

Amplitude has an FAQ and community section, enabling you to interact with peers, learn new skills, and stay updated on product analytics trends. For general inquiries, you can fill out a form on its “Sales Contact” page to chat with a representative. The software also gives you the option to reach them through the following social media:

• X (formerly Twitter): @Amplitude
• LinkedIn: Amplitude

You can also visit one of Amplitude’s global offices for personalized assistance.

Corporate Headquarters

Amplitude Inc.
201 3rd Street, Suite 200
San Francisco, CA 94103
United States

New York City

385-5th Ave 4th Floor
New York, NY 10016

Vancouver

555 Burrard Street, Suite 16-136
Vancouver V7X 1M7
British Columbia, Canada

EMEA Headquarters

Keizersgracht 277
1016ED Amsterdam
The Netherlands

London

36 Southwark Bridge Rd
London SE1 9EU, United Kingdom

Paris

10 rue Denis Poisson
Paris, France, 75017

Singapore

36 Robinson Rd
Singapore 068877

Conclusion

Amplitude’s behavioral reports on how customers interact with unique digital products act as a compass for businesses to improve by using retention and conversion metrics. While there are minor drawbacks, like a slow learning curve, the overall value for money makes it an excellent option to get a well-supported analytics solution for your app or website. 

Ultimately, Amplitude has set a high standard for improving products, and it’s navigating towards changing the narrative of what digital analytics software should deliver.